design philosophy

Rough:

Sometimes I wonder what it would be like to live in a world where everybody would think the same. In a world where everybody understood the message, without needed explanation. If that were the case, then there wouldn’t be a thing I like to call “design.” And we can try to live as if didn’t exist, but its everywhere. It is within us, but sometimes we don’t really notice it. As a designer you have to be able to make people see through your eyes, and see what you are trying to communicate. At the end, the design either is or is not. 

ROUGH

FINAL